Principles of Marketing

What type of media do you think is the most beneficial and effective? Do you think that one has a stronger strength than the other? I beli...

The Product Life Cycle is one of the most familiar concepts in marketing. It is a biological metaphor that traces the stages of a product...

Do you believe social media marketing is beneficial, or do you think it hasn't quite reached it's maturity enough to be successful? ...

This week in class we talked about sampling. Sampling occurs when the researcher gathers information from the subset of a population to make...

How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn...

As stated in our textbook, promotion is defined as "communication by marketers that informs, persuades, and reminds potential buyers of...

Can you think of some other products that have an inelastic demand?  Do you believe the consumer has any control over prices of products wit...