As a consumer, looking at a company as big as the Gap, I can safely say that a partnership with Product (RED) can significantly improve the company's image. The retail world has a significant amount of competition, and with Gap falling behind on the latest trends, teaming up with a foundation like Product (RED) can not only improve the trends and image of the Gap, but also updating their products to attract new clientele.
The partnership with Product (RED) is a commitment to corporate social responsibility. By agreeing to a partnership the Gap is doing good for not only the company but for others in need as well. I believe that this is good for any company in any form of business. The popular restaurant chain, Chili's Grill and Bar teamed up with St. Jude's Children's Hospital to help donate money during the month of September for childhood cancer victims. This just shows how any company, including the Gap can commit to CSR and still do good for the company and others in need.
If the Gap had never taken on a partnership with Product (RED), how do you think the company would be doing today?