Wednesday, May 1, 2013

The Product Life Cycle

The Product Life Cycle is one of the most familiar concepts in marketing. It is a biological metaphor that traces the stages of a product's acceptance, from its introduction (birth) to its decline (death). This cycle has four main stages:

1. Introductory stage
2. Growth stage
3. Maturity stage
4. Decline stage

The Product Life Cycle can be used to analyze a brand, a product form, or a product category. The product life cycle for a product form is usually longer than a product life cycle for any one brand. The exception would be a brand that was first and last competitor in a product form market. In that situation, the brand and product form life cycles would be equal in length.

Can you think of a product that is in the decline stage? If so, why do you think the product is in this stage of the Product Life Cycle?


  1. cheap penn state nittany lions jersey
    Howdy just wanted to give you a quick heads up.
    The words in your article seem to be running off the screen in Internet explorer.
    I'm not sure if this is a formatting issue or something to do with
    web browser compatibility but I thought I'd post to let you know.
    The layout look great though! Hope you get the problem fixed soon.

  2. Heya i am for the first time here. I fouhnd this board and I
    find It truly useful & it helped me out a lot. I hope to give something back and aid others like you helped me.

    Herre is my homepage ... buying sports betting picks (