How do you think this will effect doughnut customers? Will they still think of Dunkin Donuts when looking to find a doughnut if DD's isn't marketing towards doughnut eaters anymore? How will this effect Dunkin Donuts?
I believe this change in marketing may hurt Dunkin Donuts. After many years Dunkin Donuts has been known for their donuts and pastries; even their name has "donut" in it! The reputation that Dunkin Donuts has built up has been centered around donuts so straying away from this product might hurt them quite a bit. I think that in order to stay financially stable, Dunkin Donuts is going to have to come up with a new idea that will overpower their well known reputation for donuts.