As stated in our textbook, promotion is defined as "communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response."
These are the parts to the promotional mix:
Advertising is "any form of impersonal, one-way mass communication about a product or organization that is paid for by a marketer."
Public Relations is "the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance."
Sales Promotion is "marketing activities that stimulate consumer buying and dealer effectiveness."
Personal Selling is "a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other."
Social Media are "promotion tools used to facilitate conversations among people online."
Do you believe that promoters need all parts of the promotional mix in order to promote their product? If not, why?
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