Wednesday, March 6, 2013

In response to Katie Longchamp's post

Can you think of any products in which consumer perception caused them to flop?


After doing some research, I found a product in which consumer perception caused them to flop. According to the website, The Research Bunker,  a product called LifeSavers Drink suffered from consumer perception.





Source: http://rmsbunkerblog.wordpress.com/tag/product-flops/

The perception of this product was comparable to consuming a bottle of liquid candy. Everybody loves candy, but occasionally people have to limit themselves to the amount that they consume, and consumers took this into account before buying the product.

No comments:

Post a Comment